Citroën India continued its network expansion in India with the launch of it’s “La Maison Citroën” phygital showroom in Coimbatore. Located in the heart of the city, the most strategic location for auto retail in Coimbatore, the showroom will also offer customers, among other services, a comfortable test drive experience and full-fledged after-sales services. The showroom will showcase & retail the New C5 Aircross SUV & New C3 for customers in Coimbatore.

The showroom will also be equipped with several digital screens as part of the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent). Other notable features will include a unique High Definition 3D configurator to enable customers to experience the product with a 360° view as well as personalise both products and services. Through La Maison Citroën Coimbatore, the company continues its endeavours to revolutionise the car-buying journey for Indians.