Porter Packers & Movers, the house shifting vertical of logistics service provider Porter, has launched its latest campaign with an emphasis on digital and key outdoor touchpoints.

The campaign brings to life real-world challenges in packing and moving, addressing key consumer concerns and expectations head-on.

Porter Packers & Movers is setting a new benchmark in the house-shifting industry with its service levels and is now pushing the bar further with this honest intent. While the industry relies on claims of experience or discounts, Porter Packers & Movers stands apart with a clear, customer-first promise—100% damage-free shifting or a damage claim of up to Rs.5 lakhs.

The campaign highlights the company’s commitment to accountability and trust, asking the question, “Everyone makes claims, but who has the courage to place a bet on them?”  By backing its promise with a tangible commitment, Porter Packers & Movers aims to provide customers with confidence and peace of mind when moving homes of any size within and across cities.

"We have received incredible love for our services, which has fueled our exponential growth over the last couple of years," said Rahul Agarwal, Vice President, New Initiatives at Porter.

"House shifting has long been plagued by inefficiencies, and we saw an opportunity to change that. Through deep investments in technology and product innovation, we have built a category-defining experience with industry-first initiatives and a trusted network of verified and trained partners for seamless house shifting. Our goal is to set new benchmarks for reliability, transparency, and convenience in the house shifting industry,” he added.