Amazon India returns with its much-awaited Prime Day from July 12th to 14th, 2025 bringing immense joy not only to Prime customers through great deals, savings, new launches, and exclusive entertainment, but also to Amazon associate, partners and employees who work passionately behind the scenes to make it all happen.

Meet Keerthika Jayachandran, Associate – Customer Service Operations in Amazon India, who embodies the spirit of customer obsession while balancing her passion and adaptability.

By day, Keerthika fulfills customer promises - and by morning and evening, she's trains as a national para-athlete, having recently earned an astounding nine medals in just ninety days. As one of India's rising para-athletes she is making history —with the medals to prove it.Earlier this year,she won 9 medals across three major competitions in just 90 days.

Keerthika's impressive medal tally includes - Double gold in shot put and javelin at the 23rd National Para Athletics Championship; Silver in shot put and bronze medals in javelin and discus throw at the World Para Athletics Grand Prix; and Two more golds and another bronze at the Khelo India Para Games.

What makes her achievement even more remarkable is how she balances her athletic career with her professional responsibilities."At Amazon, my managers and co-workers have always had my back. They have provided me with unwavering support, and they understood what I was aiming for," Keerthika shares.

Prime Day brings exciting opportunities for Keerthika as she effectively manages customer queries, ensuring seamless deliveries of orders during Amazon's busiest shopping event and beyond. Through meticulous planning, effective communication, and strong teamwork, she and her team consistently excel in managing customer contacts while maintaining high quality service standards.For her, the most rewarding aspect is customer delight and knowing that her contributions directly impact the success of events like Prime Day.

Sharing her excitement about Prime Day, she shares, ‘’Prime Day is a busy and exciting time for me. I handle customer queries and make sure they get the right support on time. My team works together with good planning and communication to manage the rush. As a para-athlete, I’ve learned to stay focused under intense moments, and that really helps during Prime Day. It feels good to know that our support makes a big difference, and we always take a moment to celebrate our hard work.’’

Keerthika's story is a powerful reminder that with the right mindset, a supportive environment, and a purpose-driven approach, there truly are no limits to what we can achieve—both inside and outside of workplace.

This Prime Day, Prime members will get early access to thousands of new product launches from over 400 top Indian & global brands along with products by Small and Medium Businesses (SMBs). The three-day annual extravaganza will offer Prime members access to incredible shopping deals, blockbuster entertainment, savings, and much more!

From Smartphones, TVs, Appliances, Fashion & Beauty, Groceries & Everyday Essentials, Amazon Devices, Home & Kitchen, Furniture to everyday essentials, and much more. For the first time ever in India, Prime members will enjoy 24-hours extra to shop across top brands and small businesses alike, with access to exciting offers from leading partner banks. Customers can save big with 10% savings on payments using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards.